COKON LAB

NEWS & PRESS

Cokon Lab Website Launches
Formalization of sales to retailers in Japan – sales launch planned for Autumn 2019

COKONLAB

Atsumaru Holdings Co., Ltd. in Kumamoto Prefecture launched the Cokon Lab website for its body care brand containing silk produced in Japan on 4th July. (https://cokonlab.jp/

Simultaneously, the company will continue with overseas sales that began at the 2018 Maison et Objet show (Paris) and then go on to formalize brand sales in Japan.

We are looking forward to receiving enquires from shops who are interested in our products so that people in Japan can also use them.

PR and branding for these products in Japan is carried out by itochu fashion system co., ltd. and our European sales agent is Dessigns (Representative: Keiko Suyama, based in Paris).

Brand Concept

“Soothing your skin and benefitting your lifestyle with silk”
Finest Skin Care with Japanese Silk

Brand Message

“Soothing your skin and benefitting your lifestyle with silk”

Yamaga City in Kumamoto Prefecture was once a town that thrived on silkworm cultivation.
It was 2014 when the challenge to create a brighter future for silk began in this city.
Silk has been a part of our lives since ancient times.
It is now being researched all over the world as a material that can make people feel better.
Silk has the closest relationship with humans and is irreplaceable.
We are cultivating the silk required of this future.
We would like to take the future of both humans and silk, which has been carefully protected through all ages and all over, into our own hands.
The silk of the future created in Kumamoto will benefit you and your lifestyle.

Product Information

Our Hand & Body Wash, Lotion and Face & Body Soap all contain hydrolysed silk produced in Kumamoto Prefecture and come in two fragrances. The silk ingredient is hydrolysed from silk spun by silkworms carefully bred in our plant and fed mulberry leaves grown organically in the vast “orchard in the sky” owned by Atsumaru Holdings Co., Ltd. which is developing the brand. As they are fed artificial feed using our special recipe, the cocoons contain more protein which is a natural factor in moisture retention than ordinary cocoons and its feature is that is has superior moisturizing properties for human skin.

All production processes are carried out within Kumamoto Prefecture and Cokon Lab works to ensure traceability to a high level through manufacturing “All Made in Yamaga, Kumamoto, Japan”. We use mostly naturally-derived ingredients other than silk. Products contain a good balance of natural fat derivatives and natural plant oils and are finished to draw out the natural strength of the skin due to the blessings of nature. We also use natural essential oils in our fragrances to add calm scents that relax both the body and mind.

Packaging consists of natural brown bottles with Japanese paper labels in the image of a cocoon. The illustration is inspired by the sunrises and sunsets that can be seen from the “orchard in the sky” and express the thoughts behind the brand which aims to develop the silkworm business while paying attention to the origin of the products and the land.

BLANC PLUME

Product Overview

HAND & BODY WASH/280ml 2,200yen、480ml 3,300yen(incl. tax)
HAND & BODY LOTION/280ml 2,750yen、480ml 3,850yen(incl. tax)
FACE & BODY SOAP/2,200yen(incl. tax)
Fragrance/BLANC PLUME
Aroma Fragrance:WOODY CITRUS

RÊVE BLANC

Product Overview

HAND & BODY WASH/280ml 2,200yen、480ml 3,300yen(incl. tax)
HAND & BODY LOTION/280ml 2,750yen、480ml 3,850yen(incl. tax)
FACE & BODY SOAP/2,200yen(incl. tax)
Fragrance/RÊVE BLANC
Aroma Fragrance:FLORAL WOODY NAT

Fragrance free

Product Overview

FACE & BODY SOAP/2,200yen(incl. tax)
Fragrance/Fragrance free

Instagram:https://www.instagram.com/cokonlab/
Photos: Akiko Yamaguchi (Y/studio)

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